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Yuengling joins forces with country singer Lee Brice to support U.S. military veterans
Patriot-News - 1/12/2021
D.G. Yuengling & Son, Inc., America’s Oldest Brewery\u00ae, announced Tuesday of the initiation of a partnership with Lee Brice, American country music singer- songwriter, and the start of Yuengling’s Stars & Stripes program.
A press release from Yuengling stated that Brice will serve as an official “brand ambassador” for Yuengling Traditional Lager and for its new Stars & Stripes Program, created to support our nation’s military veterans.
Brice’s participation in the new program includes a variety of special happenings, including personal appearances and performances, fan meet and greets, chances for fans to win custom Yuengling and Brice swag, and social media sweepstakes and giveaways.
Yuengling’s Stars & Stripes program has been created to support our nation’s military through Team Red, White & Blue (Team RWB), a nonprofit organization that strives to enrich the lives of America’s veterans by connecting them to their community in order to nurture their mental and physical health.
“I am thrilled to team up with a family-owned brewery and serve as a brand ambassador for their Stars & Stripes Program,” said Lee. “Spending time with my family, supporting our troops and enjoying a nice, cold beer are three things I love in life, so you could say this is the best of three worlds.” Most Americans can probably agree with that statement.
And just in time for the new partnership was Brice’s recent release titled “More Beer.”
There are several ways Yuengling and Brice will support Team RWB. There will be special cans and packaging of Yuengling products, as well as events held throughout 2021.
“Lee’s commitment and devotion to our nation’s heroes embodies the patriotism of the Stars & Stripes program. Our partnership and the launch of our Stars & Stripes program demonstrates both our commitments to providing meaningful assistance for military members and their families during this challenging time,” said Wendy Yuengling, chief administrative officer, D.G. Yuengling & Son Inc.
For event announcements and other fan opportunities in 2021, follow Brice on Instagram, or check out Yuengling on Facebook, Twitter, Instagram or, of course, Yuengling’s website.
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